Project Summary
My daily job includes creating static and animated assets for brand’s social media channel on a daily basis; I participated in SevenTravel’s launch preparation. Reporting to the Head of Creative and Group PR & Marketing Director, I supported the strategic developmen of the company’s creative approach.
Social Media
I was responsible for creating engaging and eye-catching visual content for various social media platforms. Collaborating closely with the marketing team and to ensure that each post aligns with SevenTravel's overall marketing strategy and message.
Motion
Through the use of AfterEffects predominantly, I generated daily social media assets for the brand. Such as Instagram posts and stories, reels, Google PPC ads, Facebook ads, among others. Moreover, I created animated Gifs for email newsletters and the website's primary landing page.
Web Update
Together with the content team and Creative director, we run web update quarterly. I contributed by creating wireframes and updates on Adobe XD that were used by our web development team.
Image Sourcing
I was also responsible for sourcing the 'right' image, stock footage, audio files and new reels trend in support of the brand's development.
