London Medical Exchange

A Rebranding Project for a cross-cultural medical education organisation

Project Summary

London Medical Exchange are a medical focused company that manages the full range of services to the international teams coming to the UK – the business manages the training design, accommodation, transportation and documentation. They also work in partnership with international health ministry’s and agency’s to facilitate medical training in the UK, while focuses on working with foreign healthcare partners, especially medical professional from China and South East Asia.

I designed a brand new identity for LME in this project, from visual rules, logo mark, to its new editorial style. The challenge for this brief is to work with both English and Chinese character


Resembling the scalpel blade, LME's logo is made up of 5 blades, in the brand's colour palatte


Using simple shapes and lines, LME's brand identity is clean, minimal and professional


I have designed 30+ digital brochures for LME, each for a different course. These brochures are designed in 2 languages, with Chinese translation alongside English.


I have established a long term partnership with LME since our first collaboration, and now I'm working as a freelance Marketing Consultant for the company.

Project IMAGes