WEBSITE BY DEL, 2023

NOSH Rebrand

Project Summary

At NOSH, we believe that everyone deserves to eat well—anytime, anywhere. That’s why we’ve crafted a solution that offers fresh, locally-sourced, self-heated meals 24/7.
 

Embracing a bold and playful brand personality, NOSH brings a quirky and illustrative visual identity to life. Inspired by our unique steam-heating technology, I developed a series of fun, steam-themed illustrations, with a rocket as the standout element. Paired with the cheeky tagline, “It’s not rocket science, it’s NOSH,” our goal is to build a brand that’s not only innovative but also adored by all.

Branding

Aiming for a fresh start, for this branding project we stripped off all the old branding and started fresh. From colours, typography, logos, illustrations to brand positioning and brand personality.

Design

With bold colours, hand-sketched style illustrations and stencil typography - we wanted to create a fun, but not artificial brand.

Packaging

Packaging played a major role in this project's visual deliverables. With NOSH's extensive menu, we aimed to create something unique while maintaining a sense of harmony across the brand. Our solution was to develop a series of illustrations for different ingredients, which we then combined in various ways to match each menu item. This approach allowed us to keep the packaging fresh and cohesive, while highlighting the diversity of NOSH’s offerings.

Illustration

The illustrations were primarily hand-sketched and then vectorized, striking the perfect balance between a human touch and boldness. This approach ensures they retain a warm, personal feel while being versatile enough to stand out on packaging.

Project IMAGes