Project Summary
While it remains part of the NOSH masterbrand, NOSH Chicken Breast has been given a distinct look and feel to highlight its nutritional benefits and snack-ready appeal. This subtle differentiation ensures it stands out in the market, emphasizing its role as a nutritious and satisfying option.
This product is a tender and flavorful chicken breast that’s low in calories, perfect for those seeking extra protein in their diet or a convenient, healthy snack on the go.
Branding
After rebranding the NOSH masterbrand, the next step was to develop a distinct identity for their Chicken Breast snack line. Targeting a fitness-focused audience, we shifted the colors and graphics to reflect a healthier, no-preservative vibe. This new branding retains the essence of NOSH while clearly positioning the product within the health and wellness market.
Design
Following the illustrative visual style of the masterbrand, I designed a fitness-inspired chicken mascot for the Chicken Breast line. This mascot not only showcases the product's fitness-focused personality but also clearly emphasizes that it’s a chicken-based snack. Additionally, the number "0" is a key visual element in the design, highlighting the product’s zero-preservative USP and reinforcing its healthy, all-natural appeal.
